Shawn Tan
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Jul 17, 2020
TikTok ads: Insights for better performance
Despite recent bans and market exits, TikTok remains an app brands can't ignore. M&C Saatchi Performance's head of search and social shares learnings about creative, optimisation, hashtag challenges, and TikTok's self-serve ad platform.
Jun 26, 2019
Do you have what it takes to win the Apple Search ...
With 65% of all downloads occurring directly after a search is made, Apple Search Ads provides brands with an important channel to reach high-quality users. But how to make the best of the platform's capabilities?
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