Mathias Chaillou

China’s e-commerce layer of complexity
Sep 12, 2014
Mathias Chaillou

China’s e-commerce layer of complexity

We have reached a moment in time when the weight and the specific needs of e-commerce are finally affecting organizational structures, writes Mathias Chaillou, Optimedia MD China with ZenithOptimedia Group.

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Most Read

Omnicom cut 3,000 roles during 2024 ahead of IPG takeover move

1 Omnicom cut 3,000 roles during 2024 ahead of IPG takeover move

Why Tim Hortons went with a hockey theme for its Super Bowl spot

2 Why Tim Hortons went with a hockey theme for its Super Bowl spot

PepsiCo's $200 million investment brings Cheetos back to Indonesia

3 PepsiCo's $200 million investment brings Cheetos back to Indonesia

Arthur Sadoun on why Publicis didn’t buy IPG and how Omnicom is ‘the new WPP’

4 Arthur Sadoun on why Publicis didn’t buy IPG and how Omnicom is ‘the new WPP’

Dentsu prioritises media in new growth plan following $820 million loss

5 Dentsu prioritises media in new growth plan following $820 million loss

Publicis hikes salaries 7% after record 2024 and is ‘confident’ on outlook

6 Publicis hikes salaries 7% after record 2024 and is ‘confident’ on outlook

'Local with full autonomy': Ogilvy global leaders on their mission in China

7 'Local with full autonomy': Ogilvy global leaders on their mission in China

OMG taps Dentsu exec for Malaysia CEO position

8 OMG taps Dentsu exec for Malaysia CEO position

Beloved global creative leader Ari Weiss dies at 46

9 Beloved global creative leader Ari Weiss dies at 46

Top 10 food brands in Southeast Asia

10 Top 10 food brands in Southeast Asia