Matheus Lock

The rise of lo-fi strategy: Unleashing a new era in advertising authenticity
Apr 25, 2023
Matheus Lock

The rise of lo-fi strategy: Unleashing a new era in ...

Instead of foisting their value propositions on audiences, brands may want to opt for outreach strategies with a more human touch, like using 'regramming', raw celebrity or 'brandfies' says this behavioural analyst.

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