Mason Lin

Localise but stay true
Sep 7, 2017
Mason Lin

Localise but stay true

Two decades after the Handover, Mainland China and Hong Kong still call for distinct approaches.

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Most Read

Mission possible: Four steps to make marketing teams more effective

1 Mission possible: Four steps to make marketing teams more effective

GroupM axes global agency CEO roles in major centralisation push

2 GroupM axes global agency CEO roles in major centralisation push

Chinese prosecutors seek lengthy prison sentences for former GroupM executives as scale of bribery allegations revealed

3 Chinese prosecutors seek lengthy prison sentences for former GroupM executives as scale of bribery allegations revealed

Omnicom and IPG chiefs visit UK to sell merger to staff and pitch consultants

4 Omnicom and IPG chiefs visit UK to sell merger to staff and pitch consultants

How Yandex advertising solutions help building a bridge between brands from APAC and the Russia-CIS market

5 How Yandex advertising solutions help building a bridge between brands from APAC and the Russia-CIS market

Publicis hikes salaries 7% after record 2024 and is ‘confident’ on outlook

6 Publicis hikes salaries 7% after record 2024 and is ‘confident’ on outlook

Lunar New Year goodies: APAC's Year of the Snake campaigns

7 Lunar New Year goodies: APAC's Year of the Snake campaigns

Mastercard's Raja Rajamannar: ‘Advertising as we know it is dead’

8 Mastercard's Raja Rajamannar: ‘Advertising as we know it is dead’

Fuji TV loses over 50 advertisers amid alleged sexual misconduct

9 Fuji TV loses over 50 advertisers amid alleged sexual misconduct

The Philippines' top 50 brands

10 The Philippines' top 50 brands