Katherine Diaz

Connecting with Asian centennials
Nov 2, 2017
Katherine Diaz

Connecting with Asian centennials

Why brands should care about the next cohort after millennials, plus four strategy tips to think about.

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Most Read

Chinese prosecutors seek lengthy prison sentences for former GroupM executives as scale of bribery allegations revealed

1 Chinese prosecutors seek lengthy prison sentences for former GroupM executives as scale of bribery allegations revealed

GroupM axes global agency CEO roles in major centralisation push

2 GroupM axes global agency CEO roles in major centralisation push

How Yandex advertising solutions help building a bridge between brands from APAC and the Russia-CIS market

3 How Yandex advertising solutions help building a bridge between brands from APAC and the Russia-CIS market

Stagwell to acquire ADK Global

4 Stagwell to acquire ADK Global

Publicis Groupe taps McCann exec Amit Sutha as Malaysia CEO

5 Publicis Groupe taps McCann exec Amit Sutha as Malaysia CEO

WPP boss Mark Read hits back at employee vitriol over back-to-office mandate

6 WPP boss Mark Read hits back at employee vitriol over back-to-office mandate

Flexing the creative muscle: How marketers can generate high quality ideas at scale on TikTok

7 Flexing the creative muscle: How marketers can generate high quality ideas at scale on TikTok

Moves and wins roundup: Week of January 20, 2025

8 Moves and wins roundup: Week of January 20, 2025

Lunar New Year goodies: APAC's Year of the Snake campaigns

9 Lunar New Year goodies: APAC's Year of the Snake campaigns

Campaign for social audio app Buz ropes in Southeast Asian celebrities for a more vocal world

10 Campaign for social audio app Buz ropes in Southeast Asian celebrities for a more vocal world