Jae Goodman

It's time to end our addiction to 50-year-old measurement tools
Oct 26, 2020
Jae Goodman

It's time to end our addiction to 50-year-old ...

Brand measurement must evolve to continue justifying upper-funnel investment

Why a total lack of perspective might be a good thing
Jul 11, 2016
Jae Goodman

Why a total lack of perspective might be a good thing

Our week together losing and gaining perspective at Cannes Lions might be our most important work of the year, writes the chief creative officer and co-head of CAA Marketing.

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