Isabella Barbato
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May 3, 2017
Discovery: The golden era of marketing
Personalised and organic online experiences are the best means through which to target today's digital consumers, says Isabella Barbato at Outbrain.
Aug 2, 2016
How Netflix has changed content marketing
Those tasked with content marketing can learn a lot from the behaviour of the streaming-entertainment giant.
May 4, 2016
Leveraging content to move audiences down the funnel
It's a misconception that content can only influence potential customers in the upper levels of the purchase funnel, write Isabella Barbato of Outbrain.
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