Gus Wick

Beyond bias: How marketers can tap AI’s potential for accelerating Asian marketing
Aug 1, 2024
Gus Wick

Beyond bias: How marketers can tap AI’s potential ...

Despite its potential, generative AI faces significant challenges. Gus Wick explains why Asian marketers must refine their strategies, as current data approaches favour wealthy, English-speaking nations.

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Most Read

Amazon splits global media between GroupM and OMG after a decade with IPG

1 Amazon splits global media between GroupM and OMG after a decade with IPG

How CTV can benefit all brands, big and small

2 How CTV can benefit all brands, big and small

The Philippines' top 50 brands

3 The Philippines' top 50 brands

New Zealand’s newest pop-up restaurant aims for the stars—literally

4 New Zealand’s newest pop-up restaurant aims for the stars—literally

McDonald's taps Yum Brands veteran for Asia CMO role

5 McDonald's taps Yum Brands veteran for Asia CMO role

'Very demure, very mindful': TikTok's latest craze is marketing gold

6 'Very demure, very mindful': TikTok's latest craze is marketing gold

Lavazza ad teams up robot with US stars of The Office

7 Lavazza ad teams up robot with US stars of The Office

KitKat ad features man weighed down with office burdens

8 KitKat ad features man weighed down with office burdens

Very demure, very viral: Key brand and creator takeaways

9 Very demure, very viral: Key brand and creator takeaways

OMG Thailand strengthens leadership bench with key appointments

10 OMG Thailand strengthens leadership bench with key appointments