Brands celebrating royal occasions have gone hand-in-hand for centuries. But in today’s chaotic, high-speed social environment, is there room for smarter, cheekier or even anarchistic responses?
Grant Hunter, regional creative director for Asia-Pacific at Iris, on the emergence of non-linear narratives due the flexibility of new digital platforms.
Our consumption of ‘news’ and our relationship with it has recently experienced a fundamental shift. This change has now been kicked into overdrive, particularly in the last few months.