Feb 15, 2024
Working for Big Oil? Take a lesson from Vero's ...
Leaders from Vero and On Purpose, the first Asia-based PR agencies to sign the Clean Creatives pledge, wish more businesses stood by the industry's moral imperative against fossil fuel influence; saying that prioritising integrity over profit is a decision worth celebrating.
Jun 6, 2016
India: Being brand-relevant in India’s habit economy
Indian consumers’ enthusiastic uptake of new technology presents countless opportunities for brands to connect with them, but shortening attention spans spell trouble for those who fail to engage them genuinely.
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