Fiona Parker

Time out for technology brands: Telling the story beyond your product
Nov 11, 2016
Fiona Parker

Time out for technology brands: Telling the story ...

Products are a tech company's core, but building a brand image beyond them is equally as important, writes Fiona Parker, APAC technology lead at Hill+Knowlton Strategies.

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Most Read

Dentsu India offices raided amid allegations of $16.5 million embezzlement scheme

1 Dentsu India offices raided amid allegations of $16.5 million embezzlement scheme

Top exits and entrances of 2024

2 Top exits and entrances of 2024

Omnicom-IPG billings worth $2.7 billion in China: Ebiquity

3 Omnicom-IPG billings hit $2.7 billion in China: Ebiquity

Vanilla Ice is ice cold in hilarious beer campaign

4 Vanilla Ice is ice cold in hilarious beer campaign

Publicis Groupe CEO Arthur Sadoun says Omnicom-IPG deal is 'real opportunity'

5 Publicis Groupe CEO Arthur Sadoun says Omnicom-IPG deal is 'real opportunity'

Omnicom and IPG 'huddling together as cold winds blow': Martin Sorrell

6 Omnicom and IPG 'huddling together as cold winds blow': Martin Sorrell

'Yapping Paper' turns Christmas gifts into a cause for paws

7 'Yapping Paper' turns Christmas gifts into a cause for paws

Google VP shares how brands can turn YT viewers into shoppers with new e-commerce tools in SEA

8 Google VP shares how brands can turn YT viewers into shoppers with new e-commerce tools in SEA

EssenceMediacom's Nick Lawson to leave after 33 years

9 EssenceMediacom's Nick Lawson to leave after 33 years

The best Christmas ads of 2024 are here

10 Unwrapping the best Christmas ads of 2024