Dheeraj Sinha

Oct 19, 2015

Marketers need to look at India with fresh eyes

Decoding India beyond the hype.

Jun 29, 2015

India’s new opportunity

Change is in the air as consumers demand better, not cheaper.

Jul 31, 2013

The view from India: Three patterns of success

As part of the Asia's Top 1000 Brands report, we asked experts from around the region to share in-country expertise on the factors driving branding in their markets. Dheeraj Sinha, chief strategy officer, South and Southeast Asia, shares the view from India.