Chris Kyme

Why Hong Kong’s outdoor advertising is underperforming
Nov 25, 2022
Chris Kyme

Why Hong Kong’s outdoor advertising is underperforming

Based on a recent study by Hong Kong Baptist University, OOH ads are failing to capture people as they severely lack creativity.

A look back at Hong Kong's creative heyday
Jan 7, 2015
Chris Kyme

A look back at Hong Kong's creative heyday

Once upon a time, a variety of factors conspired to produce an air of creative competitiveness, and awards were a byproduct of unleashing ideas with purpose, writes longtime ad man Chris Kyme.

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