Staff Reporters
May 25, 2011

ZenithOptimedia appoints Newcast GM in China

CHINA - ZenithOptimedia has appointed Kenjie Wong as general manager of its non-traditional communications specialist division Newcast in China.

ZenithOptimedia appoints Newcast GM in China

Wong has 20 years' experience working in the advertising and marketing communications industries in Hong Kong and China.

In addition to 4A agencies Ogilvy Hong Kong, DDB Hong Kong and Leo Burnett Shanghai, Wong has also worked on the client side at BMW Hong Kong and US-headquartered toy design company RC2.

In his new role Wong will focus on ROI and delivering integrated marketing solutions to Newcast clients. 

"It's a great honour to join ZenithOptimedia, and the fast growing team of Newcast. We'll help more Chinese companies to increase their ROI in the digital media age," he said.

Commenting on Wong's appointment, Steven Chang, CEO of ZenithOptimedia Greater China, said, “Kenjie Wong impresses me deeply with his solid expertise and creative aspiration. I believe Newcast will bring added values to our clients and become a leader in digital marketing in China. "

Founded in 2009, Newcast focuses on the development, design and implementation of non-traditional communications solutions, including event-marketing, sponsorship, product placement, content marketing, experiential channels and digital media promotions. 

 

Source:
Campaign China

Related Articles

Just Published

11 hours ago

40 Under 40 2024: Swyn Evans, Zeno

Evans has demonstrated dynamic leadership as managing director at Zeno Singapore, driving client wins, revenue growth, and championing team welfare and women’s advancement in just eight months.

12 hours ago

Happy Lunar New Year from Campaign Asia-Pacific

The editorial team is slithering away for a short break, but we'll be back with our newsletters and ready to charm on January 31st.

12 hours ago

'Fear doesn't build trust': Cisco's CMO on why ...

CMO Carrie Palin reveals why consumer trust, impact-readiness surrounding AI, and in-person connection might be the keys to sustain the company’s future.

13 hours ago

Stand guard: Protecting your brand from the hidden ...

The traditional reactive approach to risk management is grossly inadequate for the age of AI-powered marketing, says Mediabrands Australia’s Geoff Clarke.