Staff Reporters
May 25, 2011

ZenithOptimedia appoints Newcast GM in China

CHINA - ZenithOptimedia has appointed Kenjie Wong as general manager of its non-traditional communications specialist division Newcast in China.

ZenithOptimedia appoints Newcast GM in China

Wong has 20 years' experience working in the advertising and marketing communications industries in Hong Kong and China.

In addition to 4A agencies Ogilvy Hong Kong, DDB Hong Kong and Leo Burnett Shanghai, Wong has also worked on the client side at BMW Hong Kong and US-headquartered toy design company RC2.

In his new role Wong will focus on ROI and delivering integrated marketing solutions to Newcast clients. 

"It's a great honour to join ZenithOptimedia, and the fast growing team of Newcast. We'll help more Chinese companies to increase their ROI in the digital media age," he said.

Commenting on Wong's appointment, Steven Chang, CEO of ZenithOptimedia Greater China, said, “Kenjie Wong impresses me deeply with his solid expertise and creative aspiration. I believe Newcast will bring added values to our clients and become a leader in digital marketing in China. "

Founded in 2009, Newcast focuses on the development, design and implementation of non-traditional communications solutions, including event-marketing, sponsorship, product placement, content marketing, experiential channels and digital media promotions. 

 

Source:
Campaign China

Related Articles

Just Published

12 hours ago

Timeline of a mega-merger: The origins of Omnicom ...

See the full timeline of advertising's new powerhouse merger here.

19 hours ago

40 Under 40 2024: Neel Chhaya, DDB Group

A people-first leader, Chhaya has been instrumental in fuelling DDB Group’s client growth, reshaping service delivery, and fostering a culture of inclusivity.

19 hours ago

Leo Burnett and OMD lead Agency of the Year APAC awards

Publicis Groupe led in creativity, PR, and culture, with OMD dominating media.