Youku.com and Macau.com partner to boost Macau tourism

Youku.com, the leading Chinese Internet television company based in Beijing, reported up to 203 million monthly visitors in September, and listed on the New York Stock Exchange on 8 December.

The goal of this partnership is to attract more Mainland tourists heading down to Macau for holidays, as online and video become an increasingly influential trip-planning tool.

Macau.com and Youku.com will work with advertisers and the Macau Government Tourist Office to increase the online volume and quality of interactive videos about travel and entertainment in Macau.

"Youku.com has a strong audience base. The partnership with Ignite Media Group will help advertisers capture the eyes of people intent on traveling to Pearl River Delta destinations," says Carrie Law, director of business development for Ignite Media Group.

Youku.com has previously partnered successfully with tourism boards in Hong Kong and Singapore, building those cities as travel destinations though advertising campaigns linked to interactive video formats.

According to Macau Government Tourism Office's website, the visitor arrivals to Macau during the Nation Day Golden Week holiday in October surpassed 680,000, an increase of nealry 13 per cent, compared to the same period last year, close to 480,000 were from Mainland, an increase of 12 per cent.