Yahoo launches celebrity style guide with P&G in Indonesia

Yahoo has launched Style Factor, its first custom branded editorial site for Procter & Gamble, in Indonesia.

Inspired by Yahoo’s 'The Thread on Shine' site developed for P&G in the US, Style Factor brings a range of beauty, haircare and makeup tips in Bahasa Indonesia, targeted at Indonesian women.

Pontus Sonnerstedt, country manager of Yahoo Indonesia, said, “The demand for lifestyle content continues to grow in Indonesia and we’ve seen great traffic to our entertainment and lifestyle websites such as Yahoo omg and Yahoo Travel. Indonesians like to be entertained with locally relevant content, and Style Factor is the perfect platform to connect our readers to brands and trends that matter to them the most.”

The site has been designed for sharing on social networks such as Facebook and Twitter, and readers can participate in competitions and giveaways through online ads posted on the site.