Ikea appointed Wieden+Kennedy Shanghai as its lead creative agency in China, the agency has announced. The news follows a multi-agency pitch that concluded around June.
Campaign China understands that BBH China, Ikea's incumbent agency since at least 2013, was invited to pitch but decided not to participate.
Over the next two years, W+K will take on a variety of creative work including national integrated campaigns and store openings, as well as digital, social and retail communications.
Lukasz Ostrowski, marketing director of Ikea China, commented in a press release that the Swedish furniture retailer has "high hopes" for working with W+K Shanghai to build its "unique brand" and to draw in a new generation of customers.
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