Media News
Matthew Miller
Jan 24, 2022

WFA offers guide for DEI-conscious media planning and buying

DEI is not just a task for creative and HR teams, the guide's authors argue: Planning and buying choices play a critical role in supporting diverse voices and controlling whether hate speech and misinformation get funded.

Images from case studies within the WFA's guide.

Please sign in or register

Access limited free articles a month after free, fast registration.

Existing users sign in here

Or
Register Now
Forgotten Password?

Having trouble signing in?

Contact Customer Support at
[email protected]
or call+852 3175 1913

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Most Read

Bitter chocolate: The fallout of a poorly planned promo on Chocolate Finance's reputation

1 Bitter chocolate: The fallout of a poorly planned promo on Chocolate Finance's reputation

Unilever CEO: 'Spend on social will jump from 30% to 50%'

2 Unilever CEO: 'Spend on social will jump from 30% to 50%'

Former Dentsu APAC heads launch regional B2B marketing agency

3 Former Dentsu APAC heads launch regional B2B marketing agency

Too old for the party, too young to leave—the paradox of middle age in advertising

4 Too old for the party, too young to leave—the paradox of middle age in advertising

Havas and Moonfolks form media alliance in Indonesia

5 Havas and Moonfolks form media alliance in Indonesia

Why so many are leaving adland to embark on 'solopreneurship'

6 Why so many are leaving adland to embark on 'solopreneurship'

Indian CCI raid GroupM, Publicis, IPG and Dentsu offices over alleged price-fixing

7 Indian CCI raid GroupM, Publicis, IPG and Dentsu offices over alleged price-fixing

HSBC’s CMO on using Hong Kong as a backdrop to storytelling

8 HSBC’s CMO on using Hong Kong as a backdrop to storytelling

The untapped potential of OTT for Singapore marketers

9 The untapped potential of OTT for Singapore marketers

Coca-Cola media business contract lies between Publicis and WPP

10 Coca-Cola media business contract lies between Publicis and WPP

Related Articles

Time to Nike-ify DEI
Feb 18, 2025
Jo Arden

Time to Nike-ify DEI

Second WFA global census shows no improvement on inclusion
Jun 15, 2023
Daniel Farey-Jones

Second WFA global census shows no improvement on ...

Richard Edelman: Dropping DE&I is ‘nonsense’
The Information
Mar 9, 2024
Ewan Larkin

Richard Edelman: Dropping DE&I is ‘nonsense’

WFA to launch second global DEI census in March 2023
Nov 14, 2022
Staff Reporters

WFA to launch second global DEI census in March 2023

Just Published

Unilever influencer focus: Are creators leaving PR in the dust?
3 hours ago
Evie Barrett

Unilever influencer focus: Are creators leaving PR ...

As Unilever’s new CEO invests heavily in influencers, casting doubt upon corporate messaging from brands, the state of the comms market is reexamined.

Stagwell to increase adspend on news media by 22%
4 hours ago
Robin Langford

Stagwell to increase adspend on news media by 22%

The move bucks the trend for agencies to shy away from ‘hard news’ due to fears around brand safety and politically divided audiences.

Women to Watch 2024: Kelly Yang, Havas Health & You
4 hours ago
Staff Reporters

Women to Watch 2024: Kelly Yang, Havas Health & You

As CEO, Yang has been instrumental in driving transformation within the organisation and has played a crucial role in the agency's rapid growth, orchestrating strategic expansion and strong momentum within her team.

Four networks to pitch for global Mars account
12 hours ago
Shauna Lewis

Four networks to pitch for global Mars account

Campaign understands the process is at the RFP stage.