PR News Analysis
Matthew Miller
Jul 10, 2012

Weber Shandwick APAC chairman explains new 'engaging, always' positioning

HONG KONG - With little fanfare, Weber Shandwick has launched a new brand positioning for itself, turning the agency's focus from advocacy to engagement in line with the trends shaping its business, according to Asia-Pacific chairman Tim Sutton.

Sutton believes PR agencies have strategic understanding that pure digital agencies lack

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