Wall Street Journal Asia adds lifestyle content

This is part of a global movement in the US and Europe to increase lifestyle content. The two sections incorporate international content on sports, health and fitness, wealth, fashion, careers, technology, auto, homes, food and drink, wine and travel.

“Our readers in Asia rely on The Wall Street Journal for deep insights that help them make informed business decisions, and they expect nothing less for their personal lives,” said Almar Latour, editor-in-chief for Asia at WSJ.

Selected content from the Life & Style section will go online at Asia.WSJ.com/lifestyle progressively in the coming days. New topics include Desirables about cool, hip objects for the home and Save and splurge on the best value wine from restaurants.

Duncan Mavin will lead Life & Style as editor, and Nellie Huang as the online editor.

Weekend Journal provides futher tips for leisure activities, including columns On fashion, On golf, Hit list and Home front.

“Our most recent subscriber survey (WSJA Subscriber Survey 2010) shows our readers have an average household income of US$334,000, with the large majority aged over 35, so they are an increasingly influential, affluent group,” said Christine Brendle, publisher at WSJA and MD of Dow Jones & Co in Asia.

The launch is supported with an integrated brand campaign on and offline.

WSJA is also getting additional regular columns on weekdays. Monday gains What’s your workout, Tuesday Return on investment, Wednesday Personal technology, Digits and Driver’s seat; Thursday Home of the week and Lettie Teague’s on wine.