Staff Writer
Jan 16, 2013

Wahaha, China Construction Bank sign sponsorship deals with Manchester United

BEIJING - Chinese brands Wahaha and China Construction Bank will be the official soft drinks and credit card partners, respectively, for football club Manchester United for the next three years.

Wahaha, China Construction Bank sign sponsorship deals with Manchester United

These sponsorships will enable the club to generate revenue from merchandising and product licensing; as well as engage with the country's fan base of 108 million followers, according to Manchester United's commercial director Richard Arnold.

Wahaha will become the club's first official soft drinks partner, while China Construction Bank will hold exclusive rights to produce the official club-branded credit card in mainland China. The CCB Manchester United Credit Card will be marketed to 102 million personal banking customers.

Manchester United has visited China 11 times to play friendly matches since 1975, most recently in August last year.

                    


 

Source:
Campaign China

Related Articles

Just Published

1 hour ago

The rational consumer: Why China’s shoppers are ...

A new mindset is reshaping the Chinese consumer—64% now prioritise emotional fulfilment over material goods. Live entertainment, wellness and self-improvement are taking precedence over luxury shopping. For brands, selling happiness now matters more than selling products.

2 hours ago

HSBC’s CMO on using Hong Kong as a backdrop to ...

To commemorate HSBC’s 160th birthday, Shum talks with Campaign about marketing efforts to mark the occasion, how the brand maintains relevancy, and utilising the fabric of Hong Kong in its marketing.

2 hours ago

Move and win roundup: Week of March 10, 2025

Dentsu, Orange Line, Sparro, and more, in our weekly collection of people moves and account news.

2 hours ago

The value of experience: Why adland must address ageism

The advertising industry's obsession with youth risks sidelining seasoned professionals, leading to a loss of intellectual capital crucial for long-term success, argues IPG Mediabrand's Geoff Clarke.