VML Singapore announces regional hires for media, projects, analytics

Tripti Lochan, VML’s CEO for Southeast Asia and India, said 2016 is a big year for the agency, as it eyes rapid growth across its markets.

“With RP [Singh], Alex [Guimares] and Camila [Martins] on board, I am confident we have started this year very much on the front foot,” she said.

Leading VML Singapore’s regional media team, Singh is tasked with growing the agency’s paid media practice, in terms of both revenue and expertise.

He has 15 years of digital and new-media experience and has worked with brands including P&G, Lufthansa, Pepsico, Tourism New Zealand, HSBC and Ford.

Guimaraes will lead projects regionally, spearheading the delivery teams, building and improving processes and managing profitability.

He has program management experience in Brazil, Norway and Singapore. Having worked on technology projects for IBM, he has also led project and delivery teams in organisations including Johnson & Johnson and BBDO.

Martins has a Master’s in data-mining and computational math coupled with an MBA and more than six years’ experience in data-driven business consulting companies. She has worked at Accenture, on projects including CRM strategy, consumer segmentation for cosmetics clients, loyalty programmes and ROI analytics.