Benjamin Li
Jan 13, 2011

Vizeum Taiwan wins media AOR for Giga's online game portal Fun Town

TAIPEI - Vizeum has been appointed agency-of-record for online game portal Fun Town, ousting the incumbent agency Media Palette.

Vizeum Taiwan scores Funtown's media AOR
Vizeum Taiwan scores Funtown's media AOR

The pitch, which took place in November last year, also included the incumbent Media Palette, Media Drive and Mindshare.

Fun Town falls under the US-listed online entertainment company Giga, focusing on online mahjong and other casual games. The portal, previously owned by Acer, has been operating in the online gaming market for over 10 years in Taiwan and Southeast Asia. It was acquired by Giga in 2006.

Max Ling, GM of Vizeum Taiwan, said that the initial pitch brief was for a sales promotion, but his team managed to impress the client by providing solutions that could help rejuvenate the brand. Fun Town currently sits third in the market place following market leader 'Superbrand mahjong series'.

The target audience is office workers and housewives. The upcoming marketing campaigns will be mainly online and TV driven.

The client handed creative duties for Fun Town to a local Taiwanese agency following a pitch.

This marks Vizeum's first online gaming client. 

Source:
Campaign China

Related Articles

Just Published

1 hour ago

Dentsu prioritises media in new growth plan ...

Dentsu has allocated $328 million to rebuild the business in 2025, with a further $295 million to be invested over the next three years.

8 hours ago

Creative Minds: Sally Anderson is always asking ...

Meet Australian creative Sally Anderson who moved to Beijing over a decade ago to take on the challenge of shaping a new generation of brands.

9 hours ago

OMG taps Dentsu exec for Malaysia CEO position

EXCLUSIVE: Winnie Chen-Head steps into Eileen Ooi's shoes, who was elevated to PHD APAC chief executive in September 2024. Chen-Head’s appointment is effective March 2025.

9 hours ago

2025 salary benchmarks: Marketing, creative, comms

MCG Talent unveils its salary benchmarks for industry roles in Hong Kong and Singapore, with junior talent equipped with AI expertise expected to be given more opportunities this year.