Virgin Money selects Bulldozer

Part of the business is for Virgin Money’s superannuation fund (pension fund) relaunch, while the second part of the account could not be confirmed at time of press. Starcom will continue to handle the media buying and planning.

Differentiating Virgin’s fund amid the clutter of Australia’s superannuation market was the main challenge in the brief. “The clients were worried that they couldn’t make superannuation funds ‘Virgin’,” said Andy McKeon, founder and creative director at Bulldozer. He added that the target audience would be broad. ‘We’re going after anyone with a pulse.”