Vietnam and China work cited in final Warc Media Awards

Mindshare, PHD and MediaCom pick up a total of five silver and bronze awards in the awards for effective use of partnerships and sponsorships.

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Mindshare Vietnam won for an Omo campaign that encouraged users to use a filter to add dirt to photos in support of a fundraising effort.

Work from APAC agencies won three silver and four bronze prizes in the Effective Use of Partnerships and Sponsorships portion of the WARC Media Awards for 2019.

Mindshare won two of the silvers (one wth Click Media) and three of the bronzes for work in Vietnam in China, while MediaCom China grabbed a silver and PHD China earned a bronze. Overall, the jury gave out 14 awards: one grand prix, two golds, six silvers and five bronzes (see full winner list below, which also notes three special awards).

PHD UK and Fuse won the grand prix and the special award for successful sponsorship with work for SKODA UK, which leveraged sponsorship of the Tour de France to promote conversations about gender inequality.

This is the fourth and final winner announcement for the global case-study competition, which has a US$40,000 prize purse. The winners in the use of data, channel integration and use of tech sections were announced previously.

Grand Prix

#ThisIsOurTime · SKODA UK · Volkswagen Group · PHD UK, FUSE · United Kingdom + Successful Sponsorship Special Award

Gold

The Away Game · Tim Hortons · Zulu Alpha Kilo · Canada, United States
Boca vs. River - The match of the century · Axe · Unilever · Initiative · Argentina

Silver

Project NEMO - Take Dirt to Give Dirt · OMO · Unilever · Mindshare Vietnam, Click Media · Vietnam
Music Festival Activations · Live Nation x Carlsberg · Carlsberg Foundation and Carlsberg Shareholders · Live Nation Experiential · United Kingdom
Save The Cows · Puck · Arla Foods · FP7 McCann Dubai · United Arab Emirates, Saudi Arabia + Effective Native Special Award
Jump on the Wagen · Volkswagen · PHD · Canada, United States
Colonel KI · KFC · Yum China · Mindshare · China
Bounce 2.0 Campaign · 5 Gum · Mars Wrigley · MediaCom China · China

Bronze

Infallible over Hotpot · L'Oréal · Mindshare China · China
Luo Tianyi · Nescafé · Nestlé · Mindshare · China + Collaboration with an Influencer Special Award
Espresso Stopover · Sting · Sunstory PepsiCo Vietnam Beverage · Mindshare Vietnam · Vietnam
How Zhonghua Shone Through · Zhonghua · Unilever · PHD China · China
Earning Curve · Lifebuoy · Interac · Interac Corps.· Zulu Alpha Kilo · Canada, United States

More information on the 2019 WARC Media Awards is available from Warc.

Source:

Campaign Asia