Amobee, which was recently acquired by Singtel, plans to leverage Adjitsu's technology to collaborate with ad networks, premium publishers, brands and agencies to create highly engaging and differentiated 3D mobile ad units.
The technology allows mobile uses to tap on ads and engage with 3D models of advertisers' products. It also can be used to transform existing 2D ad assets into interactive 3D campaigns.
“Creating mobile ads with an immersive 3D experience fundamentally changes the way people perceive ads," said said Trevor Healy, Amobee CEO. "Instead of a passive experience, mobile users now interact and play with the ad, which is key to starting a love affair between the consumer and the brand. With AdJitsu’s advanced 3D technology, Amobee’s mobile ad campaigns feel like mini apps that mobile users look forward to receiving.”
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