Racheal Lee
Jun 7, 2013

UM Indonesia announces three business wins

JAKARTA - UM Indonesia has announced three business wins, all secured last month.

UM Indonesia announces three business wins

The agency has won telecommunication company Hutchison Telecom after a three-way pitch, reportedly against incumbent Maxus, Activate and MediaOne, in April. Maxus confirmed that it was involved, but the other agencies have not responded to enquiries.

The telco aims to differentiate itself by offering advanced voice and data services, while targeting the prepaid mass market through an extensive network of distributors.

UM Indonesia also won the Unicef DRTV Project, a global charity organisation making its foray into the country, which uses YouTube to promote its messages worldwide via its direct response TV (DRTV) initiative. The appointment was made after a pitch.

Meanwhile, UM Indonesia has also been awarded the account for Bloomberg TV without a pitch. The company recently announced that it will start re-broadcasting in the country.

Pradeep Harikrishnan, technical advisor at UM Indonesia, said the business was referred to the agency by a non-group creative agency.

The agency will perform media planning and buying duties for all the three new clients.

“Additionally, over the past months, we have strengthened our teams and brought on board specialists to create digital diffusion within the agency,” Harikrishnan said.
Source:
Campaign Asia

Related Articles

Just Published

45 minutes ago

Devi Attamimi to lead Hakuhodo International ...

The leadership change comes as HIID aims for accelerated growth which could include acquisitions

1 hour ago

Taboola introduces a ‘reimagined approach’ to ...

With the launch of Realize, CEO Adam Singolda wants Taboola to move past its origins in native advertising to focus on the entire performance landscape.

6 hours ago

Should brands try to be 'besties' with GenZ?

Pandering to GenZ by ‘meme-jacking’ will not help brands if they do not compensate and credit creators, says Bob Gold & Associates’ Albert Heape

7 hours ago

BBC launches review of $76 million media planning ...

Incumbent Havas Media Network has handled the account ever since 2015.