UM China appoints Lisa Wei as chief operating officer

Wei will report to Simon Woodward who joined the Mediabrands agency as China CEO in April.

She will be based in Beijing and responsible for managing trading for UM, looking after the day-to-day operations of the Beijing office and contribute towards developing UM's business throughout China.

Wei has 23 years media experience including a short stint in her latest position as CEO of OMG’s buying operation in China which she took up in May this year.

Prior to joining OMG, Wei resigned from Mindshare in January after working there since 1997. During her tenure she held various senior executive posts at Mindshare and GroupM's office in China, including partner for the Exchange in Beijing. Prior to joining Mindshare, Wei also worked for Ogilvy Group in Taiwan.

“I am delighted to have the opportunity to work with Lisa again,” said Woodward. “Her skills, knowledge, status and experience in the China market are second to none. She has a fantastic reputation with media owners and clients in China, and when combined with her leadership, we expect to vigorously move our business and service to a whole new level.”

On her appointment, Wei said, “UM’s values and business ethics are unique in the market.  The company has a clear opportunity to approach business in a distinctive and engaging manner in China. I look forward to new challenges and success with the UM team.”