Chu has ten years' experience in media planning, serving clients including Unilever, P&G, Nestle and Bausch & Lomb. She joined Mindshare Taiwan in 2000, and moved to China in 2009.
Zheng, who started her career in media in 1997, has worked with Mindshare and OMD over the past 13 years. She is familiar with the whole process of media planning, serving clients such as Unilever, Johnson & Johnson, GSK, Intel, Nestle, Kraft and Omega in the past.
"I am delighted to add to our team with 2 great talents from both tactical planning and strategy. Both Lori and Christina have great experience, tenacity, curiousity and top class skills," said Simon Woodward, CEO of UM China.