UM Australia names new CEO

Fiona Johnston has been named as the CEO of UM Australia following the crossover of former CEO Ross Raeburn to take over the leadership of Mediabrands’ mobile marketing business Ansible earlier this month.

IPG Mediabrands Australia CEO Danny Bass is overseeing UM until Johnston takes over in October.

Bass called Johnston "a very rare executive in terms of her experience and achievements".

Johnston currently runs her own consultancy Wild and Safe, working with clients such as Coca-Cola, eBay and the AFL. Her most recent roles prior to Wild and Safe were chief marketing and business development officer for MediaCom/GroupM Australia as well as managing partner for Publicis Mojo/Triangle. Her other previous employers include Lowe Hunt & Draft and Havas/Euro RSCG. She will be winding down her consultancy before joining UM.