Indosiar is the fifth-largest player in Indonesia, with 10.1 per cent of the market share, according to Nielsen’s audience measurement in September 2010. SCTV is the second-largest, with 14.8 per cent. Indonesia currently has 12 free-to-air television stations.
The merger is believed to have received approval from Indosiar’s board of commissioners last Friday, and plans to proceed will depend on existing Indonesian broadcasting regulations.
If the merger takes place, the new entity is believed to have combined assets in the region of Rp 3.45 trillion (US$390 million).
Indosiar's shares have risen over 700 per cent over the last year on the Jakarta stock exchange.
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