Ad Nut
Aug 10, 2015

Two bare-chested Old Spice spokesmen are better than one

From the US: 'So it begins' for Old Spice by Wieden + Kennedy Portland.

Two bare-chested Old Spice spokesmen are better than one

As reported by Campaign US: Original Old Spice guy Isaiah Mustafa (the man your man can smell like) gets interrupted by later spokes-muscleman Terry Crews in the first of what the brand promises will be a series of absurd bouts.

 

Source:
Campaign Asia

Related Articles

Just Published

10 hours ago

What makes holiday ads truly effective in APAC?

Amid holiday ad fatigue, Campaign delves into how brands can craft tailored campaigns to resonate with diverse APAC audiences and seize opportunities in this year’s evolving shopping landscape.

11 hours ago

What's shaping digital OOH in 2025? Key trends revealed

From fragmented markets to consolidated buying platforms, from brand awareness to performance metrics, 2025 will mark the year DOOH cements its position on advertising's main stage.