Ad Nut
Jan 7, 2016

Old Spice introduces sweaty men who 'smell legendary'

From the US: 'Smell legendary', for Old Spice by Wieden+Kennedy

Old Spice introduces sweaty men who 'smell legendary'

Now, let's talk about sweat.

Although nothing will probably ever match the lightning-in-a-bottle 'Man your man could smell like' campaign, these two new characters from Old Spice are worth a few laughs. Ad Nut particularly enjoys the spots featuring 'Bob Giovanni', which hearken back to many happy times watching infomercials in the wee hours of the morning.

 

 

 

 

Need more ads? Visit Ad Nut's Campaign colleagues:
Campaign UK | Campaign US | Campaign India | Campaign Turkey | Campaign Middle East

 

Source:
Campaign Asia

Related Articles

Just Published

4 hours ago

What marketers can learn from Gen Z cultures across ...

EXCLUSIVE: In a new report by Ylab and Hakuhodo Consulting, Gen Zs across eight markets are studied to understand what shapes their purchasing decisions.

4 hours ago

Ad Nut's favourite campaigns of 2024

An animation about death. An anti-smiling movement. A video game with cats. Ad Nut’s most memorable campaigns of the year are a weird, wonderful mix.

4 hours ago

Google’s emotional ‘Year in Search 2024’ film ...

The campaign also includes global social activations, fandom-first content and integrations across Google’s products and services.