SEOUL - AXA Direct has called a pitch for its creative account in Korea, believed to be worth around US$15 million.
Welcomm Publicis and Grape Communications are understood to be competing for the account, with incumbent TBWA having dropped out of the process.
AXA Direct offers online insurance to the consumer market at lower rates than via offline channels. It competes with the likes of Hyundai and Samsung in the competitive direct insurance sector.
AXA Direct is a subsidiary of Kyobo AXA.
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins
.png&h=268&w=401&q=100&v=20170226&c=1)
The new production agency will work closely with creative teams.
.png&h=268&w=401&q=100&v=20170226&c=1)
Bosses could get extra $8 million in cash bonuses for working on separation from Vivendi, prospectus reveals.
Tan has transformed JUNK from an editorial desk into a thriving cultural consultancy, all while driving growth and championing inclusivity with lasting impact.
As brands embrace grassroots support and local sports initiatives, the VP of Toyota Motor Asia explores how investments beyond ambassadorship are essential.
.jpg&h=334&w=500&q=100&v=20170226&c=1)
.jpg&h=334&w=500&q=100&v=20170226&c=1)
.jpg&h=334&w=500&q=100&v=20170226&c=1)
.jpg&h=334&w=500&q=100&v=20170226&c=1)
