TVB's MyTV extends to mobile

MyTV is part of TVB’s integrated marketing offering for advertisers, emphasising the power of TV and multimedia platforms.

TVB viewers and mobile users can watch the station’s programmes on demand via their mobile phone and TVB.com

The service is free for TVB.com members on mytv.tvb.com, and CSL mobile users for a monthly fee of HK$30 (US$3.8).

Catherine Lee, trade marketing manager, TVB.com said In-stream TVC opportunities would be available for advertisers. “It is an evolutionary part of TVB’s integrated marketing offering for advertisers, emphasising the power of TV and multimedia platforms.”