TPS Food taps Mindshare for media duties

The remit includes media strategy, planning and buying. According to Mindshare, Starcom MediaVest, Carat, Main Ad and Ende Advertising also took part in the pitch process. Sources confirmed that Starcom MediaVest was a part of the final presentations. Carat and Main Ad did not respond to requests for comment in time for publication, and Ende Advertising could not be reached.

“Our marketing requires a strategic partner who is not only highly capable in realizing the most effective and efficient media strategy, but also has highly capable people who are innovative in their recommendations, and always rely on strong consumer insights,” said Bapak Tani Sulaeman, marketing director, TPS Food.

Last month, TPS picked Y&R sister agency The Campaign Palace as its creative agency for four snack brands.