Tourism Fiji goes OOH to woo Singaporean travellers

In conjunction with the launch of Fiji Airways’ direct flights from Singapore to Fiji, Tourism Fiji has launched a branding campaign on Clear Channel’s bus and taxi shelters.

Called “Where Happiness Finds You” the campaign uses stunning images of Fiji to inspire Singaporeans to put Fiji on top of their next travel getaways list.

The OOH campaign uses one of Clear Channel’s latest formats, called The Wrap, and has been installed at 40 carefully selected bus or taxi shelters in the bustling Central Business District and Orchard region, targeting mainly PMEBs (Professionals, Managers, Executives and Businessmen) in these locations.

“We use our inventory smartly; always looking for ways to enliven the audience experience, to get consumers talking and to create advocacy for brands,” said Kelly Khoo, chief executive officer of Clear Channel Singapore.

This campaign runs for four weeks, until 24 February.

Ad Nut has never been to Fiji, but thinks looking at awesome photos from the place while waiting for the bus might help shore up the discipline needed to save up enough nuts to pay for the trip.

Which begs the next question, how well do squirrels tan? Ad Nut would like to find out.

CREDITS:
Creative Agency: Iris Worldwide (Australia)
Media Agency: Equinox Communications