Staff Reporters
Jul 2, 2010

Top 1000 Asia-Pacific brands report launches online

ASIA-PACIFIC - Media magazine/ campaignasia.com today launched the annual Top 1000 brands report online.

Top 1000 Asia-Pacific brands report launches online

Sony tops the ranking for the third consecutive year, followed by fellow electronic goods giants Samsung in second place and LG in third.

Subscribers can now access an in-depth look into these brands and more online. Click here to access the report.

Read about the 100 most influential brands in Asia-Pacific, including a brief overview of activities over the last year, their ranking in 2009, adspend, main markets and the major categories in which they operate.

In addition, readers can sort and browse through a table containing the top 1000 brands, the agencies they work with and their regional adspend broken down by China, India and Japan.

The report also takes a look at 10 major sectors in the region, the top brands within each plus a case study. The sectors include airlines, cameras, car, chocolate, cosmetics, shampoo, spirits, sportswear, sports drink and television.

In addition, an in-depth report of 10 markets in the region complete with a breakdown of the most popular media channels, the top 20 brands and a case study has also been made available online. Countries included in the report are Australia, China, Hong Kong, India, Japan, Korea, Malaysia, Singapore, Taiwan and Thailand.

According to Media's features editor David Blecken, following the economic downturn and an extremely challenging 12 months, the movements shown in this year's survey prove that brand equity is never guaranteed.

"Encouragingly, it also shows that recessionary times still offer ample room for growth among brands that deliver the right proposition in a compelling manner," he adds.

The top 1000 brands report is available to subscribers only. Click here to subscribe to Media magazine/ campaignasia.com.

Source:
Campaign Asia

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