Advertising Media Data News Analysis
Brett Gillett
Oct 30, 2019

The Rugby World Cup: A game-changer for advertisers in Japan

Host Japan's success on the pitch led to big audience gains for brand sponsors like Canon and advertisers like Subaru, showing how big TV events can optimise multi-screen digital campaigns, prior to the 2020 Olympic Games.

Canon was an official sponsor of Japan's Rugby World Cup

Please sign in or register

Access limited free articles a month after free, fast registration.

Existing users sign in here

Or
Register Now
Forgotten Password?

Having trouble signing in?

Contact Customer Support at
[email protected]
or call+852 3175 1913

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Most Read

Agency Report Cards 2024: We grade 25 APAC networks

1 Agency Report Cards 2024: We grade 25 APAC networks

Bonds taps Robert Irwin to show how wild comfort down under can really get

2 Bonds taps Robert Irwin to show how wild comfort down under can really get

Accenture Song dropped from TfL creative review for 'not meeting DEI criteria'

3 Accenture Song dropped from TfL creative review for 'not meeting DEI criteria'

Bitter chocolate: The fallout of a poorly planned promo on Chocolate Finance's reputation

4 Bitter chocolate: The fallout of a poorly planned promo on Chocolate Finance's reputation

‘Digital twins are not the enemy’—H&M's AI influencer models spark debate

5 ‘Digital twins are not the enemy’—H&M's AI influencer models spark debate

Too old for the party, too young to leave—the paradox of middle age in advertising

6 Too old for the party, too young to leave—the paradox of middle age in advertising

Thai influencer walks out of KFC ad mid-set

7 Thai influencer walks out of KFC ad mid-set

WPP removes references to DEI in latest annual report

8 WPP removes references to DEI in latest annual report

Meta's APAC chief Dan Neary steps down after more than a decade

9 Meta's APAC chief Dan Neary steps down after more than a decade

Hari Raya 2025: The APAC campaigns you need to see

10 Celebrate Hari Raya with these heartfelt and creative campaigns

Related Articles

Rugby World Cup campaigns a 'road test' for the 2020 Olympics
Jun 11, 2019
David Blecken

Rugby World Cup campaigns a 'road test' for the ...

Rugby World Cup 2019: Japan venues gear up for corporate hospitality
Apr 26, 2019
Megan Gell

Rugby World Cup 2019: Japan venues gear up for ...

Mastercard will engrave this Rugby World Cup trophy in real time
Sep 27, 2019
Ad Nut

Mastercard will engrave this Rugby World Cup trophy ...

ITV puts its cards on the table in Rugby World Cup campaign
Aug 8, 2023
Shauna Lewis

ITV puts its cards on the table in Rugby World Cup ...

Just Published

How Japanese car brands can race past US tariff adversity
1 day ago
Marc Wesseling

How Japanese car brands can race past US tariff ...

UltraSuperNew’s Marc Wesseling recommends automotive car brands to focus instead on Asian markets and continue to craft compelling narratives with local cultural insights.

Microsoft's 50th anniversary campaign veers away from nostalgia
1 day ago
Nikita Mishra

Microsoft's 50th anniversary campaign veers away ...

The campaign was done by global design studio Koto and is featured in digital, physical, and live touchpoints.

Pocari Sweat, Promag top YouGov's list of March advertisers in Indonesia
1 day ago
Staff Reporters

Pocari Sweat, Promag top YouGov's list of March ...

Pocari Sweat's chuckle-inducing horror comedy ad for Ramadan featuring influencer Farid Jaidi gave it an edge over the competition.