Analysis Marketing
Adrian Peter Tse
Mar 12, 2015

The digital disruption of retail, and using ‘social proof’ online: Razorfish

SALT LAKE CITY - Where brand attributes were once a shortcut to quality in the mind of consumers, they now have Google search. Jason Goldberg, GVP of commerce strategy at Razorfish, offered forward-thinking advice and examples of commerce making headway to marketers at the Adobe Summit.

Goldberg discussed the digital disruption of retail at the Adobe Summt

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