Ad Nut likes how this campaign for domestic violence tries to start with a root cause and something innocent but goes on to show the consequences of disrespectful behaviour toward women. The juxtaposition of child and adult is also quite powerful.  

Ad Nut is reminded of the quote from Mahatma Gandhi:

“Your beliefs become your thoughts,
Your thoughts become your words,
Your words become your actions,
Your actions become your habits,
Your habits become your values,
Your values become your destiny.”

CREDITS
Executive Creative Director: Cam Blackley
Associate Creative Director: Tim Bishop
Art Director: Bettina Clark
Copywriters: Tom Johnson and Tim Bishop
Head of Planning: Hugh Munro
Head of Client and Business Innovation: Kura Tyerman
Account Director: Kyle Abshoff        
Account Manager: Siena Shuttler
Senior Producer: Mel Herbert
Production Company: Finch
Director: Derin Seale
Producer: Karen Bryson
Post Production: ALT FX
Editor: Drew Thompson @ ARC
Sound Production: Sonar
DoP: Matt Toll
Creative Services Director: Clare Yardley
Art Buyer: Basir Salleh
Agency Print Producer: Karen Liddle
Photography Production House: Chee Productions
Photographer: Toby Dixon
Producer: Tamiko Wafer