Babar Khan Javed
Jun 12, 2017

Tetra Pak appoints Digitz as digital agency

Tetra Pak has named Digitz as its lead digital agency in Pakistan the greater Middle East and Africa.

The client servicing team at Digitz in Karachi (Source: Digitz).
The client servicing team at Digitz in Karachi (Source: Digitz).

Tetra Pak confirmed that it has named Digitz as the agency for its digital account.

Digitz will be the lead digital agency of record for 12 countries and one region—the greater Middle East and Africa. Digitz has been tasked to echo Tetra Pak's brand mission and objectives while also uncovering key imperatives and chalking out opportunities available in the digital market.

A multinational food packaging and processing company of Swedish roots, Tetra Pak offers packaging, filling machines, and processing services for the dairy, beverage, cheese, ice cream and prepared food categories.

Digitz' client portfolio includes Coca-Cola, GSK Consumer, Zong Pakistan and United Bank.

Source:
Campaign Asia

Related Articles

Just Published

3 hours ago

Omnicom cut 3,000 roles during 2024 ahead of IPG ...

Total headcount fell 1,000, as job reductions more than offset acquisition of 2000-strong Flywheel, and agency group plans further staff cuts to save US$330 million.

4 hours ago

40 Under 40 2024: Tala Booker, Via

What does it take to build a global communications agency in a year? Ask Tala Booker, the former HSBC executive who's rewriting the rules.

6 hours ago

Majority of marketers are unprepared to combat ...

A report from Forrester highlights the risks that companies face from deepfakes, as well as the current inadequate state of preparation to combat the problem.

6 hours ago

The unbearable cost of truth

As information retreats behind paywalls and attention splinters into subscription tiers, advertising faces its terminal paradox: We've made truth so expensive that soon, no one will be left who can afford to buy what we're selling.