Tequila Singapore’s digital operations join TBWA Digital Arts Network

Separate from its digital operation, Tequila will continue to provide services including CRM, direct and activation.

DAN is the unification of TBWA’s digital talent and formalises a global structure for how TBWA approaches digital and integration.

It will provide TBWA extensive competencies from creative technology and UX through social media and mobile to content, IP, search and analytics.

Tequila Singapore’s managing director, Brent Farrell, will lead DAN in Singapore, working closely with DAN’s worldwide team to develop skill sets, resources and additional specialist DAN labs across Southeast Asia.

Farrell said DAN is the most positive step forward it could take to address clients’ needs.

He added, “To have access to the breadth of digital specialists we have in the network, shared platforms and IP, will strengthen our position in every market.”