The agency also bagged the Lafarge Cement account based on a presentation made to the client. This account was previously handled by Mindshare.
The cumulative account size is estimated to be above US$6 million.
“Our recent pitches have been based on the premise of our recent client practice called ‘Market Contact Planning’, which is a consumer connect strategy that is media neutral,” explained Divya Radhakrishnan, president, TME.
“That it is winning us businesses and being accepted by clients is very exciting for the agency. 2009 has been particularly great for us - this is the 10th new business win we have signed up this year.”
TME has also won business from Eveready, Combe International, Thunderbolt Beer and Commonwealth Games.
The cumulative account size is estimated to be above US$6 million.
“Our recent pitches have been based on the premise of our recent client practice called ‘Market Contact Planning’, which is a consumer connect strategy that is media neutral,” explained Divya Radhakrishnan, president, TME.
“That it is winning us businesses and being accepted by clients is very exciting for the agency. 2009 has been particularly great for us - this is the 10th new business win we have signed up this year.”
TME has also won business from Eveready, Combe International, Thunderbolt Beer and Commonwealth Games.
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