Tag Heuer appoints Nurun China for digital

Nurus will be responsible for launching an integrated digital campaign and communications programme across China in an effort to bolster Tag Heuer’s brand awareness and luxury positioning.

“We believe digital marketing is going to be a great contribution to our further success in the China market,” said Bon Pann, Tag Heuer’s marketing manager.

Pann’s sentiment has been resonated by several luxury brands this year, including Cartier and Tiffany & Co., which both launch large-scale digital campaigns to expand solidify its positioning in the market.

Tag Heuer, which is part of the LVMH group, has globally moved to strengthen its luxury stature by linking with celebrity brand ambassadors including Lewis Hamilton, Maria Sharapova and Leonardo DiCaprio.

Nurun China has worked with luxury clients includng Chivas Regal and Martell Noblige.