SYDNEY - Media agency Bohemia has appointed James Collier as digital director. He joins from Microsoft, where he was a digital brand strategist.
Collier brings with him more than a decade's worth of experience and has worked with brands such as Commonwealth Bank and Coca-Cola.
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As budgets shift from linear TV to streaming, Campaign explores how some agencies are devising new tools to reduce the increased emissions that streaming generates while minimising the carbon footprint of their overall digital media.
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EXCLUSIVE: The agency sets sustainability targets to expand certification to India, MENA, and North America next.
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While major agencies and holding companies have floundered in their response to climate activists, a concerted communication strategy around carbon pricing could turn things around, says independent communications consultant Paul Mottram.
Ad Nut loves a dose of cheeky counterculture, and Ogilvy India's campaign delivers in spades.
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