Staff Reporters
Apr 19, 2018

Starhub chooses creative agency

Decision ends a 12-year relationship with DDB.

Source: StarHub website
Source: StarHub website

StarHub has appointed BLKJ to handle its creative duties, effective 1 May, ending a longstanding relationship with DDB.

“We are grateful for an excellent partnership of over a decade with DDB, scoring multiple achievements over the years," said Oliver Chong, vice president of brand experience for StarHub, in a statement. "They have been amazing to work with and we want to acknowledge their contributions.”

Chong also commended both BLKJ and DDB for their "exceptional proposals on taking the StarHub brand to the next level", adding that the company is "teaming up with BLKJ to bring exciting ideas to life for our brand, and more importantly, for our customers".

Rowena Bhagchandani, CEO and co-founder of BLKJ, said the agency is delighted with the opportunity to continue building a great brand and committed to doing its very best work for StarHub.

David Tang, CEO, DDB Asia and Singapore said that the agency is gratified to see how StarHub has grown over its tenure and acknowledged that StarHub also helped the agency advance during the relationship in terms of depth of talent, experience, category expertise, creativity and innovation.

Source:
Campaign Asia
Tags

Related Articles

Just Published

3 hours ago

Time to Nike-ify DEI

Why we need to rescue the concept of 'merit' from being solely a Trump card.

12 hours ago

Starbucks APAC VP Samuel Fung steps down

The former VP of Product and Marketing is a two-time Campaign Power List honoree. He exits the role after nearly 12 years with the company.

13 hours ago

Can ads make us feel something, even if they can’t ...

The best ads are not just about sales; they resonate deeply with consumers, says the co-founder and creative director of Itch.

14 hours ago

Santander on its shift to one global agency, why it ...

Bank has been rethinking its $1 billion-a-year spend on advertising and communications to drive consistency and effectiveness in age of AI.