Starcom MediaVest's Ronald S. Fadriga tops Microsoft's DQ test

MANILA - Ronald S. Fadriga, a senior media planner and buyer at Starcom MediaVest Group in the Philippines, has been crowned the overall winner of Microsoft Advertising’s online digital knowledge assessment DQ test.

Microsoft launched the DQ test to test digital literacy
Microsoft launched the DQ test to test digital literacy

After six weeks and almost a thousand entries, Microsoft Advertising has announced the leaders of the DQ pack – Asia’s digerati. 

Fadriga was crowned overall winner with a perfect score of 100, having completed the Digital Quotient challenge in 44 seconds. He wins a trip to the Spikes Asia Advertising Festival held in Singapore from 19 to 21 September 2010.

Microsoft Advertising has also announced the four runners-up of the DQ test: VJ Mendoza and Raymond Caguin from Starcom MediaVest Group in the Philippines, John Andrew Agbay from Universal McCann in the Philippines and S Hardik from Madison Media in India. They too achieved perfect scores but did not complete the test as fast as the overall winner. Each of the runners-up wins an Xbox 360. 

Although the winners have been announced, the DQ test will still be available online for users to assess themselves.

Interested participants can take the Digital Quotient test at http://advertising.microsoft.com/asia/dqtest



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