Jun 22, 2009

Standard Chartered | Vir.us | Global

Standared Chartered Bank has launched a large-scale social media campaign to educate the world's youth on the misnomers of HIV/AIDS through an engaging animated story to be featured over the course of six webisodes.

Standard Chartered | Vir.us | Global
The campaign, driven by TBWATEQUILA in Hong Kong. The vehicle for the campaign comes through the animated story Mr HIV.



Credits:
Project Vir.us
Client Standard Chartered Bank
Creative agency TBWATEQUILA, Hong Kong
Executive creative director Mark Ringer
Head of digital creative Betty Ho
Senior designer Joe Au
Designer Yuen Yee Lui
Developer Liang Shu
Head of art Patrick Tom
Viral producer Jenny Lee
Copywriter Star Nkanyezi Masango
Art director Hoon Kim
Viral editor Harry Yiu
Project management Micheal Bertin
Strategy Ben Fielding, Nathalie Gaveau, Joanne Lao, Louise Kristensen
Exposure Online
Source:
Campaign Asia

Related Articles

Just Published

4 hours ago

Women to Watch 2024: Marian Esperanza Magturo, ...

With her artistic nature, Magturo fosters new ideas that push the boundaries of creative problem-solving. Her strategic initiatives and design-thinking approach have driven significant growth for high-profile clients.

5 hours ago

Will AI chatbot advertising disrupt adland?

With the rapid rise in popularity of chatbots like ChatGPT and Perplexity, Campaign explores the impact of an advertising model, and competition with major players like Google and Meta.

5 hours ago

Australian agencies voice frustrations with pitch ...

Australia-based agencies have highlighted some of the most frustrating aspects of canvassing for new business or defending existing clients in the latest edition of its State of the Pitch report from Trinity P3.