Asiya Bakht
Dec 18, 2009

Spring Singapore appoints Mediabrands to media account

SINGAPORE - Spring Singapore, the local enterprise development agency, is believed to have handed its media account estimated to be worth US$1.4 million to IPG's Mediabrands.

Spring Singapore appoints Mediabrands to media account
Ten agencies including GroupM, Starcom, ZenithOptimedia and OMD have responded to the Spring Singapore tender.

Starcom and Maxus are some of the agencies that have previously worked with Spring Singapore.

The Government body has appointed Mediabrands for a period of one year. It had put the media tender in October this year. Spring Singapore is also on a lookout for a creative agency.

The Standards, Productivity and Innovation Board (Spring) helps to grow innovative companies and a competitive SME sector in the city-state and also aids enterprises in financing, management development, technology and innovation.

As the national standards and accreditation body, Spring also develops and promotes internationally recognised standards and quality assurance to enhance Singaporean companies’ competitiveness while facilitating trade.

Related Articles

Just Published

11 hours ago

Dentsu prioritises media in new growth plan ...

Dentsu has allocated $328 million to rebuild the business in 2025, with a further $295 million to be invested over the next three years.

18 hours ago

Creative Minds: Sally Anderson is always asking ...

Meet Australian creative Sally Anderson who moved to Beijing over a decade ago to take on the challenge of shaping a new generation of brands.

19 hours ago

OMG taps Dentsu exec for Malaysia CEO position

EXCLUSIVE: Winnie Chen-Head steps into Eileen Ooi's shoes, who was elevated to PHD APAC chief executive in September 2024. Chen-Head’s appointment is effective March 2025.

19 hours ago

2025 salary benchmarks: Marketing, creative, comms

MCG Talent unveils its salary benchmarks for industry roles in Hong Kong and Singapore, with junior talent equipped with AI expertise expected to be given more opportunities this year.